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Launching a new product

A launch has a hundred moving parts and one date that can’t slip. Basecamp puts every to-do, proof, and decision in one project, so you can see what’s done, what’s stuck, and what’s left well before launch day.

A product launch project in Basecamp with a Card Table, Docs & Files, a Message Board, To-dos, and Automatic Check-ins

Aster moves launch assets from production to approved on a Card Table, with studio and lifestyle photography in Docs & Files. The Message Board shares the campaign direction, To-dos split creative and operations, and Automatic Check-ins ask what could hold up launch.

Background by Franco Debartolo via Unsplash

The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Campfires & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
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